To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.
'Producers, distributors, and advertisers of the video content may set viewing goals and award a viewer who has reached the goals.
'By providing content viewing goals and awarding the viewer for reaching the goals, the present disclosure provides for an interactive television viewing experience.
'Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities