"We have a lot of IP in that [shooter] area, and we have not not noticed that Call of Duty has a significant share of that business," Pleasants told analysts during a question-and-answer session. "We are putting a real concentrated effort behind those titles. Battlefield happens to be one of them. ... I've had the luxury of looking at Battlefield 3 over at DICE over in Sweden. I was highly impressed by the way the people were working on that product. That's not for this fiscal year [ending March 31, 2010], but that is a product that is looking very good."